# └────► Merchant Endpoint This section details the `GET /v1/merchant` endpoint. This endpoint should be implemented by the Software Service and its URL should be informed to Keeta. The endpoint is designed so that **each merchant has its own URL**. The specification recommends that the endpoint ends with the `/merchant` route, but this is **not mandatory**. The Software Service can implement the URL in any way it sees fit, as long as it contains information from **only one** merchant.